On message: communicating the campaign
Auteur :
Norris, Pippa / Curtice, John / Sanders, David / Scammell, Margaret / Semetko, Holli A
Éditeur :
SAGE Publications Inc
ISBN :
9780761960744
Date de publication :
26 mai 1999
Dimensions :
23,4 x 15,6 cm
Poids :
370 g
Langue :
Anglais
Pays d'origine :
USA
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns.