Nike culture: the sign of the swoosh
Auteur :
Goldman, Robert / Papson, Stephen
Éditeur :
SAGE Publications Inc
ISBN :
9780761961482
Date de publication :
29 déc. 1998
Poids :
630 g
Langue :
Anglais
Pays d'origine :
USA
Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.