Advertising cultures: gender, commerce, creativity
Auteur :
Nixon, Sean
Éditeur :
SAGE Publications Inc
ISBN :
9780761961987
Date de publication :
27 févr. 2003
Dimensions :
23,4 x 15,6 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
USA
The economic and cultural role of the `creative industries′ has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.