Qualitative marketing research
Auteur :
Carson, David J. / Gilmore, Audrey / Perry, Chad / Gronhaug, Kjell
Éditeur :
SAGE Publications Inc
ISBN :
9780761963653
Date de publication :
1 févr. 2001
Dimensions :
23,4 x 15,6 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
USA
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.