Public information campaigns and opinion research: a handbook for the student and practitioner
Éditeur :
SAGE Publications Inc
ISBN :
9780761964315
Date de publication :
28 nov. 2001
Dimensions :
23,4 x 15,6 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
USA
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.