European business and marketing
Éditeur :
SAGE Publications Inc
ISBN :
9780761966050
Date de publication :
18 mars 2004
Dimensions :
24,6 x 18,9 cm
Poids :
650 g
Langue :
Anglais
Pays d'origine :
USA
The second edition of European Business and Marketing is published at the beginning of the new millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with