Grounded theory: a practical guide for management, business and market researchers
Auteur :
Goulding, Christina
Éditeur :
SAGE Publications Inc
ISBN :
9780761966821
Date de publication :
17 mai 2002
Dimensions :
23,4 x 15,6 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
USA
Represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. This title offers an overview of qualitative methods in general and locates grounded theory in this context.