Focus group practice
Auteur :
Puchta, Claudia / Potter, Jonathan
Éditeur :
SAGE Publications Inc
ISBN :
9780761966913
Date de publication :
15 janv. 2004
Dimensions :
24,2 x 17,0 cm
Poids :
330 g
Langue :
Anglais
Pays d'origine :
USA
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.