Marketing - the retro revolution
Auteur :
Brown, Stephen
Éditeur :
SAGE Publications Inc
ISBN :
9780761968504
Date de publication :
7 juin 2001
Dimensions :
23,4 x 15,6 cm
Poids :
550 g
Langue :
Anglais
Pays d'origine :
USA
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. This title demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking.