Qualitative market research
Auteur :
Mariampolski, Hy
Éditeur :
SAGE Publications Inc
ISBN :
9780761969457
Date de publication :
28 sept. 2001
Dimensions :
22,8 x 15,2 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
USA
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices′ and improve productivity in any specific research application.