Ethnography for marketers: a guide to consumer immersion
Auteur :
Mariampolski, Hy
Éditeur :
SAGE Publications Inc
ISBN :
9780761969464
Date de publication :
12 août 2005
Dimensions :
22,8 x 15,2 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
USA
Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.