Statistical modeling for management
Auteur :
Hutcheson, Graeme D / Moutinho, Luiz A M
Éditeur :
SAGE Publications Inc
ISBN :
9780761970118
Date de publication :
12 févr. 2008
Dimensions :
24,2 x 17,0 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
USA
The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and statistical techniques in marketing.