Fundamentals of marketing research
Auteur :
Smith, Scott M. / Albaum, Gerald S.
Éditeur :
SAGE Publications Inc
ISBN :
9780761988526
Date de publication :
8 déc. 2004
Dimensions :
23,1 x 18,7 cm
Poids :
1840 g
Langue :
Anglais
Pays d'origine :
USA
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user- oriented perspective which aides the student to evaluate the research presented to them.