Focused issue on the marketing process in organizational competence
Éditeur :
Emerald Publishing Limited
ISBN :
9780762312092
Date de publication :
2 déc. 2005
Dimensions :
22,9 x 15,2 x 2,6 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
USA
Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.