Variable quality in consumer theory: towards a dynamic microeconomic theory of the consumer
Auteur :
Wadman, W.M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765604644
Date de publication :
31 août 1999
Dimensions :
25,4 x 17,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.