Review of marketing research
Éditeur :
Emerald Publishing Inc
ISBN :
9780765613042
Date de publication :
30 sept. 2004
Dimensions :
24,6 x 17,4 x 2,3 cm
Poids :
666 g
Langue :
Anglais
Pays d'origine :
USA
The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments.