Review of marketing research
Éditeur :
Emerald Publishing Inc
ISBN :
9780765613059
Date de publication :
1 nov. 2005
Dimensions :
24,6 x 17,4 x 1,8 cm
Poids :
666 g
Langue :
Anglais
Pays d'origine :
USA
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies.