Review of marketing research
Éditeur :
Emerald Publishing Inc
ISBN :
9780765613066
Date de publication :
1 févr. 2007
Dimensions :
24,6 x 17,4 x 1,6 cm
Poids :
666 g
Langue :
Anglais
Pays d'origine :
USA
Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.