Advertising, promotion, and new media
Auteur :
Stafford, Marla R. / Faber, Ronald J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765613165
Date de publication :
31 oct. 2004
Dimensions :
22,9 x 15,2 cm
Poids :
730 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups