Business strategy in a semiglobal economy
Auteur :
Mourdoukoutas, Panos
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765613417
Date de publication :
31 janv. 2006
Dimensions :
22,9 x 15,2 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.