Readings in advertising, society, and consumer culture
Auteur :
Hovland, Roxanne / Wolburg, Joyce M. / Haley, Eric E.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765615459
Date de publication :
15 nov. 2007
Dimensions :
24,6 x 17,4 cm
Poids :
810 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.