Advertising, society, and consumer culture
Auteur :
Hovland, Roxanne / Wolburg, Joyce M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765615473
Date de publication :
1 mars 2010
Dimensions :
22,9 x 15,2 cm
Poids :
294 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.