Does marketing need reform?: fresh perspectives on the future
Auteur :
Sheth, Jagdish N / Sisodia, Rajendra S
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765616982
Date de publication :
15 févr. 2006
Dimensions :
25,4 x 17,8 cm
Poids :
748 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.