When ads work: new proof that advertising triggers sales
Auteur :
Jones, David M
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765617385
Date de publication :
15 oct. 2006
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.