Satisfaction: a behavioral perspective on the consumer: a behavioral perspective on the consumer
Auteur :
Oliver, Richard L.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765617705
Date de publication :
15 févr. 2010
Dimensions :
24,6 x 17,4 cm
Poids :
1140 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.