International business research
Auteur :
Neelankavil, James P.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765617729
Date de publication :
15 nov. 2007
Dimensions :
24,6 x 18,9 cm
Poids :
861 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. This book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a glossary.