Strategies for high-tech firms: marketing, economic, and legal issues
Auteur :
Rao, P.M. / Klein, Joseph A.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765617989
Date de publication :
8 févr. 2013
Dimensions :
24,6 x 17,4 cm
Poids :
226 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.