Go figure! new directions in advertising rhetoric
Auteur :
McQuarrie, Edward F. / Phillips, Barbara J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765618016
Date de publication :
15 déc. 2007
Dimensions :
22,9 x 15,2 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.