Crisis communication: theory and practice
Auteur :
Zaremba, Alan Jay
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765620514
Date de publication :
15 avr. 2010
Dimensions :
24,6 x 18,9 cm
Poids :
630 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Adds theoretical coverage and practical application to the traditional study of crisis communication through case analysis. This book provides a theoretical framework for understanding crisis communication. It examines the recommendations of academics and practitioners, and reviews cases that required effective communication during crises.