Crisis communication: theory and practice
Auteur :
Zaremba, Alan Jay
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765620521
Date de publication :
15 mars 2010
Dimensions :
24,6 x 18,9 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. It prepares students by: providing a theoretical framework for understanding crisis communication; reviewing cases that requir