Consumer behavior in action: real-life applications for marketing managers
Auteur :
Lantos, Geoffrey Paul
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765620903
Date de publication :
15 oct. 2010
Dimensions :
28,0 x 21,0 cm
Poids :
1760 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises.