Review of marketing research
Éditeur :
Emerald Publishing Inc
ISBN :
9780765620927
Date de publication :
1 janv. 2008
Dimensions :
24,6 x 17,4 x 1,6 cm
Poids :
666 g
Langue :
Anglais
Pays d'origine :
USA
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.