Review of marketing research
Éditeur :
Emerald Publishing Inc
ISBN :
9780765621252
Date de publication :
1 nov. 2008
Dimensions :
24,6 x 17,4 x 1,5 cm
Poids :
666 g
Langue :
Anglais
Pays d'origine :
USA
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.