Customer visits: building a better market focus: building a better market focus
Auteur :
McQuarrie, Edward F.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765622259
Date de publication :
15 avr. 2008
Dimensions :
22,9 x 15,2 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.