Advertising management
Auteur :
Jugenheimer, Donald W / Kelley, Larry D / Monroe, Fogarty Klein
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765622600
Date de publication :
15 avr. 2009
Dimensions :
24,6 x 18,9 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.