Cases in advertising management
Auteur :
Kelley, Larry D / Jugenheimer, Donald W
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765622617
Date de publication :
15 avr. 2009
Dimensions :
24,6 x 18,9 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.