Visual identity: promoting and protecting the public face of an organization
Auteur :
Alessandri, Susan Westcott
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765622662
Date de publication :
15 oct. 2009
Dimensions :
22,9 x 15,2 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.