Virtual social identity and consumer behavior
Auteur :
Wood, Natalie T. / Solomon, Michael R.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765623966
Date de publication :
30 août 2010
Dimensions :
22,9 x 15,2 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.