Essentials of international marketing
Auteur :
Brady, Donald L.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765624758
Date de publication :
15 août 2010
Dimensions :
24,6 x 18,9 cm
Poids :
793 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to the key topics, this text also offers two chapters on the metric system and on countertrade that provide e