Advertising campaign design: just the essentials
Auteur :
Blakeman, Robyn
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765625526
Date de publication :
15 août 2011
Dimensions :
22,9 x 15,2 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again