Marketplace lifestyles in an age of social media: theory and methods
Auteur :
Kahle, Lynn R / Valette-Florence, Pierre
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765625618
Date de publication :
15 août 2012
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.