Advertising media planning: a brand management approach
Auteur :
Kelley, Larry D.
Éditeur :
Kelley, Larry D.Jugenheimer, Donald W.,Sheehan, Kim Bartel,
ISBN :
9780765626363
Date de publication :
15 déc. 2011
Dimensions :
22,9 x 15,2 x 1,5 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
USA
This acclaimed and widely adopted text offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.