Leveraging consumer psychology for effective health communications: the obesity challenge: the obesity challenge
Auteur :
Batra, Rajeev / Strecher, Victor J. / Keller, Punam Anand
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765627179
Date de publication :
15 févr. 2011
Dimensions :
22,9 x 15,2 cm
Poids :
910 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.