Cracking the code: leveraging consumer psychology to drive profitability: leveraging consumer psychology to drive profitability
Auteur :
Posavac, Steven S.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765629654
Date de publication :
18 août 2011
Dimensions :
22,9 x 15,2 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Filled with solid, actionable information and advice, this unique handbook focuses on how knowledge of the principles of consumer psychology can be used to improve managerial decision making and organizational performance.