Advertising and public relations research
Auteur :
Jugenheimer, Donald W. / Kelley, Larry D. / Hudson, Jerry / Bradley, Samuel
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765636065
Date de publication :
28 févr. 2014
Dimensions :
23,5 x 19,1 cm
Poids :
672 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.