Communicating sustainability for the green economy
Auteur :
Kahle, Lynn R / Gurel-Atay, Eda
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765636805
Date de publication :
30 nov. 2013
Dimensions :
22,9 x 15,2 cm
Poids :
544 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability