Psychology of the asian consumer, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765646477
Date de publication :
27 oct. 2014
Dimensions :
22,9 x 15,2 cm
Poids :
249 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today’s global economy and its focus on the Pacific Rim.