Digital play: the interaction of technology, culture, and marketing
Auteur :
Kline, Stephen / Dyer-Witheford, Nick / de Peuter, Greig
Éditeur :
McGill-Queen's University Press
ISBN :
9780773525917
Date de publication :
26 mai 2003
Dimensions :
22,9 x 15,2 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Canada
Traces the development of video gaming from its origins in hacker circles to its status as a $20 billion global cultural industry. This book intends to debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences.