Neuromarketing: understanding the buy buttons in your customer's brain
Auteur :
Renvoise, Patrick
ISBN :
9780785226802
Date de publication :
2 oct. 2007
Dimensions :
23,5 x 16,2 x 2,3 cm
Poids :
449 g
Langue :
Anglais
Pays d'origine :
USA
Revealing a combination of the brain research and revolutionary marketing practices, this book teaches techniques to build and deliver powerful, unique, and memorable messages that will have a major, lasting impact on any audience.