Endorsements in advertising: a social history
Auteur :
Segrave, Kerry
Éditeur :
McFarland & Co Inc
ISBN :
9780786420438
Date de publication :
5 avr. 2005
Dimensions :
22,9 x 15,2 x 1,2 cm
Poids :
318 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.